COMMUNICATE YOUR "WHY"
Effective marketing comes from a deep understanding of why you do what you do and whom you do it for.
I'll help you share your mission in a way that stands out from the crowd and shines with authenticity.
Need a little help discovering what that looks like? Click this link to begin your consultation.
Why hire me for Copywriting?
Copywriting is the art and science of writing compelling content that gets your visitors to act (e.g. sign-up for an email list or a free offer, email or call you to find out more about your services and products, or buy something from you). Copywriting is based on decades of research (it’s been around long before the Internet.. even in the Gatsby age.)
Copywriting is unlike any other style of writing. It is designed to bridge the gap between client and service provider and generate the oh-so-lovely greenbacks that keep the champagne coming (among many things).
The Benefits of Copywriting for Coaches & Creative Entrepreneurs:
Get seen by the right people.
When your website visitors read engaging and unique copy based on research-proven principles, it resonates with them on a deep emotional level. This makes the right clients more likely to buy from, or work with, you.
No more wasted sales calls.
When web copy is engaging, specific and written for your target audience, it attracts your ideal customers and clients. It also decreases the time wasted responding to phone calls and emails from unsuitable clients and customers (I can see you doing a happy dance in your chair over this one!)
Reduce marketing time and cost.
When you have mindful copy that speaks to your ideal target audience, you’ll decrease the time that you spend marketing your practice or business. Why? Because you’ll naturally convert a greater percentage of your visitors into customers or clients. While you’ll always have to market to bring sales in, you’ll spend less time doing it and save an average of 10k a year.
My copy is tailored to reach your audience. In your unique voice.
I have spent a significant amount of time with coaches and creatives to really understand how you work your magic. Selling is really an offering of life improvement, and we will approach it from your heart. I will use my own signature method to extract your essence & capture the unique aspects of you, your business or practice, your services and products, and most importantly, your ideal client avatar.
Why hire me for Content Marketing?
Content Marketing is a holistic approach to marketing that focuses on brand clarity and engagement with your audience.
The Content Marketing Process works in 4 Steps: